Digital Marketing & Media Buying

Fabio Faccin

Co-founder of PerformancePPC · Digital Marketing consultant, trainer & speaker

I’ve been working in Media Buying and Digital Marketing since 2013. I’m the founder of PerformancePPC and PrimePPC, a team of professionals specialized in performance campaigns on Google, Meta, LinkedIn and TikTok — for Italy’s leading trainers and for national and international companies, with the goal of turning traffic into real leads and sales.

  • Google Partner
  • Speaker
  • Author
Portrait of Fabio Faccin

2013
In Media Buying & Digital Marketing
+€2M
Revenue generated from managed product launches
€500K
Ad budget managed in 6 months

About me

Freedom, data and measurable results

I hold a degree in Business Economics from the University of Verona, and the day after graduating I started getting my hands dirty with websites and software. My journey in Media Buying began in 2013; since 2015 I’ve worked full-time as a Digital Marketing consultant and trainer.

Today I’m the founder of PerformancePPC and PrimePPC, a team of Media Buying professionals focused on performance goals — lead generation and sales. I study the digital marketing channels best suited to a business and define the most effective promotion strategy, with a vertical specialization in building Pay Per Click campaigns on Google, Meta (Facebook and Instagram), LinkedIn and TikTok.

We manage online advertising campaigns for Italy’s leading trainers and have collaborated with several multinational companies, running launches that generated over €2 million in revenue.

I’m co-author of online business courses alongside top-tier trainers such as Roberto Cerè, and I teach Digital Marketing at MICAP (International Master in High Performance Coaching). I also created the courses VitaminaPPC and Fatti Valere.

“And those who were seen dancing were thought to be insane by those who could not hear the music.”

The most important value to me is freedom.

Fabio Faccin working on his laptop

Pay Per Click Campaign Management95%
Marketing Strategy90%
Account Management75%

On stage

Speaking & Training

I bring Digital Marketing and Pay Per Click strategies to stages and industry events, in front of audiences of entrepreneurs and professionals.

Fabio Faccin on stage during a panel at Casa Sanremo Invest 2023
Panel · Casa Sanremo Invest 2023
Fabio Faccin giving a talk on stage for PerformancePPC
Talk · PerformancePPC Event
Fabio Faccin teaching a session on Facebook's machine learning, Riparto da Zero event
Training · Riparto da Zero
Packed audience during an event organized by PerformancePPC
Audience · PerformancePPC Event

Path

Experience & Education

  1. Education

    Degree in Business Economics

    University of Verona.

  2. since 2015

    Digital Marketing Consultant & Trainer

    Management of online advertising campaigns for Italy’s leading trainers and for major national and international companies. Specialized in Pay Per Click campaigns on Google Ads and Meta Ads.

  3. since 2019

    Media Buying & Digital Marketing

    Founder of PerformancePPC.

  4. 2020

    Lecturer at MICAP

    Teaching Digital Marketing as part of the International Master in High Performance Coaching.

  5. Co-author of online business courses

    Collaboration with top-level trainers, including Roberto Cerè, in creating training programs.

Google Partner certification

Certified Google Partner — Google Ads, Google Analytics and Google Tag Manager.

Collaborations

Brands I’ve worked with

Over the years I’ve had the opportunity to work with national and international brands across a range of industries.

  • Bridgestone
  • Firestone
  • Seven / Invicta
  • Leica
  • LAICA
  • Cisalfa Sport
  • Dainese
  • Naturino
  • Château d’Ax
  • Reebok
  • Palm Angels
  • Spreaker.com

Cover of the book Sognavo la Libertà by Fabio Faccin, Mind Edizioni

Author

Sognavo la Libertà

Mind Edizioni · “I Dreamed of Freedom” (published in Italian)

My book tells the story of the path that took me from a degree in Business Economics to the professional freedom I built through Digital Marketing — a value I consider more important than any other.

Let’s talk

Want to grow your business or invite me as a speaker?

Get in touch for a collaboration, a Pay Per Click consultation, or to bring a talk to the stage of your event.

info@fabiofaccin.com